We Loft Music No. 5 — The fifth edition of Roubaix’s music festival

Background

For its return in 2025 after a year off, we approached the identity of this fifth edition with significant budget constraints.

Economically viable solutions had to be found to preserve the key elements of the visual identity developed up to that point, particularly the use of fluorescent colours. The colour approach therefore had to be reconsidered from the printing perspective. Instead of printing in offset or screen printing, which were beyond our budget, we opted for pre-dyed fluorescent yellow stickers, on which practical information was printed.

In return, we had to manually apply approximately 6,500 stickers (thanks to the volunteers!) onto all the materials (1,000 A2 posters and 5,000 A6 flyers). We also took advantage of this approach to create varied compositions for the 85 formats measuring 118.5 × 175 cm that completed the set of documents.

Ultimately, this strong constraint allowed us to add uniqueness to the visual signature in a mass-production context. Each item then becomes a complement to the whole, offering a variation (sometimes subtle, sometimes more striking) on the same theme.